Frequently Asked Questions

Over the years we’ve found a few questions are asked regularly. Here we’ve compiled a list of our most frequently asked questions. Got a question we didn’t answer? Contact us!


How long does it take to do a website?

That depends on a variety of factors, including how many projects we have in the queue. We have had sites go live in less than a week from the time a client contacted us (rare), and we have had sites that took six months (also rare). If you’re in a rush for your site to launch, you can do a number of things to expedite the process, like thoroughly filling out your new site questionnaire, getting back to us quickly when we send your design to you, and sending your content to us right away.

How much does a website cost?

It’s hard for us to give an accurate estimate without first speaking with you. However, here are some guidelines based on our most frequent requests. Please note that these are “Starting at” costs. Large amounts of content (particularly large numbers of books on author sites, large numbers of products on eCommerce sites), or non-standard features will increase the price.

Do you do eCommerce sites?

Yes! We’ve created a variety of eCommerce solutions for our clients, including sites that are entirely stores, store add-ons for existing sites, and specialty items requiring a lot of customization. Check out our portfolio!

Who owns my site after you're done?

You do! You own the content, and the design. Should you ever decide to leave us, we’ll be happy to provide you with your content, theme, plugins, newsletter list and email store.

What is your process for designing a website?

  1. Tell us about your project!

    Fill out our Request a Quote form!

  2. Phone conversation

    We’ll give you a call to discuss your needs and give you an estimate of costs. After our conversation, we’ll send you a sum-up and our questionnaire.

  3. Questionnaire

    You fill out our new site questionnaire. The questionnaire asks things like, what you do (or if you’re an author, what you write), your preferred launch date, what bells and whistles you want on your site, and five sites that you love (in a similar field or genre), and what you love about them. The more thoroughly you fill out the questionnaire, the more likely we are to nail a design you will love on the first try! Once you send it back, we’ll send you an invoice for your hosting and the first half of your design fees. Once you pay the invoice, we jump to the next step.

  4. Design Phase

    This is where we design something fabulous for you! We’ll create a simple wordpress theme on our development server with the design that we’ve created so you can see how you’ll interact with the design. (Usually this includes some “greek text” so you can see how it looks without concentrating on what it says.) At this point you’ll say one of the following:

    • “This is everything I dreamed! And MORE!!! “
    • “I really like this, except for (some design element).”
    • “Oh… I don’t think we’re on the same page.”

    If you love it, we go to the content phase. If you mostly love it, we’ll fix the design element(s) you don’t like and then give you another view before we go on. If you aren’t in love, we’ll talk a little more about your wants and needs, and then we’ll go back to the drawing board with your design until you do love it.

  5. Programming & Content Phase

    The programming and content phase is fairly self-explanatory. We format your content and make all of your pages work. Then we send it to you to approve.

  6. Final Approval

    During the final approval, you check out each and every page, and make a list of anything you want to see changed or tweaked. Once your site is complete and approved, you pay the remainder of your invoice and we launch!

  7. Launch!

    We’ll ask for the username & password of your domain registrar, and then point your domain name to our server and in (usually) less than four hours, your new site is live!

Website Hosting

Can I update my site myself?

Definitely! We’ll even provide you with a manual with step by step instructions on how to do everything you’ll need to do on your site.

Can you update my site for me?

Of course! We’ll send you an email once a month (regardless of whether you have a maintenance plan with us) asking for updates or newsletter requests. If you’d like us to update your site or prepare a newsletter, just send the information! We ask for your newsletter content a week in advance. Unless they’re extremely complex, we can generally turn around site updates in 1-2 business days.

Can you host my existing site?

Sorry, no. We’ve made it a policy not to host sites that we didn’t design. Experience has taught us that other people’s code can be filled with security risks, and the security of our clients’ sites is paramount!

Can you design my site and host it elsewhere?

Yes, we can–but only if you’re prepared to maintain it yourself. We have a host and a dedicated server environment that we trust to be secure. We know that the code and the plugins we use work well on that server. There’s no guarantee that your host will devote the same commitment to security that ours does, and we prefer not be responsible for someone else’s security problems.


Can you do a newsletter to match my site?

Yes! Take a look at our newsletter portfolio to see some of the newsletters we’ve done!

How often should I send out a newsletter?

The easy answer is “When you have something to say to your audience.” That could be the announcement of a new book or product, some piece of news, or information that will benefit your audience.

Book Covers

What is your turn-around time?

Typically we can get a book cover done within a week once you fill out our new cover questionnaire.  Need it faster? Just ask. We’re happy to fit you when we can!

Do you provide the artwork or will you work with an image I supply?

Both! We have several stock-photography sites we work with so we can find the right image for you.  Already have it? Send it along!  Need something very specific? We can schedule a custom photoshoot!

Facebook/Amazon Advertising

What do you need from me to create an ad?

We will need to know what you hope to accomplish with your ad, what your budget is, and access to your Facebook or Amazon (KDP) account.

Support Services

How do you charge for Support Services?

Typically, we charge by the hour and give you an estimate of the number of hours we expect a project or task to take.

I don't need a full-time personal assistant. How many hours do I have to contract for?

We don’t have a set number of hours that you need to use. We’re here to help on your schedule and for as much as you need.

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