Branding Checklist

Posted Jan 22 2015, 8:00 am in , , , ,

Businesses often wonder if they’re doing everything they can to market themselves.  Here we have a basic list of things so that you can do a “self-check”.

Websites, SEO & eNewsletters

  • Does your website look professional?
  • Is the information on your site current?
  • Does your site load quickly?
  • Is your site easy to navigate?
  • If you have a lot of content, is it searchable?
  • Does your site quickly convey what you do well?
  • Is your site optimized to run well on all mobile devices?
  • Do you know how many people are viewing your site and what they’re looking at?
  • When you search for your profession + location, does your company show up on the first page?
  • Do you have an eNewsletter to stay in contact with your clients and potential clients?

Print Materials

  • Does your business card convey the brand of your company?
  • Do your printed materials have your photo and a QR code to your website?
  • Do you have brochures you can put into the hands of potential clients?

Social Media

  • Does your company have the right social media mix for your unique industry?
  • Are you regularly communicating with your followers by giving them useful information, and not only trying to sell your products or services?

If you answered no to any of these things, feel free to contact us! We can help!

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