Services for Authors

We have decades of experience helping authors (new and established) navigate the publishing waters. Let us help you put your best foot forward with our comprehensive package of author services. Ready to get started?

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Web Development

We believe that the most awe-inspiring and fantastic websites should not only be beautiful and fit your brand but should also be highly functional. Every site we design is unique, fully responsive on every device, easy to navigate and creates a lasting impression that leaves the visitor with the feeling you want to convey.

Web Hosting

Our Hosting packages include:

  • Unlimited server space
  • Site Analytics Reporting
  • Email
  • Monthly updates to site software (e.g, installing new Content Management System releases, new versions of site plugins and security patches)
  • A monthly spot-check of your site
  • We will fix any problems caused by host/server/database issues
  • We will fix any user-caused errors, random acts of God or computer gremlins
  • An annual review of your site/social media efforts (upon request).

Please note: To ensure airtight security and prompt updates, we do not maintain sites hosted on servers other than ours.

Web Maintenance

Are regular monthly, weekly, or daily updates taking too much of your time? Are you losing huge chunks of your workday to creating fresh content? For clients with ongoing needs, our maintenance package offers reliable support at a predictable, manageable cost. A maintenance package offers you the comfort of knowing your web presence will remain current and relevant while you reclaim precious time.  Select a week of the month dedicated to updates and we can send you a monthly reminder.

Our maintenance packages include:

  • Monthly reminders when it’s time to update
  • Monthly updates to your site (including content, basic menu/graphics changes related to content additions and more)
  • Yearly reviews of your site, promotional efforts, and social media strategy

Book Covers

Your cover, your way. Whether you’re looking for a simple, straightforward layout or a highly-detailed cover with layered art and custom photo shoots, we can help you package your book professionally.

Specific services:

  • Custom photo shoots
  • Digital art manipulation
  • Series rebranding
  • Additional graphic services utilizing your cover in social media and print materials

Book Formatting

Whether your publishing efforts are limited to Kindle Unlimited or you’re publishing on every platform available, you want to make sure your print and ebook are readable and professionally formatted at every retailer–from the cover to the copyright page to the back matter.

In addition, in the world of book publishing, size matters. The larger the file, the higher the cost of delivery on some platforms. We have the experience and programming knowledge to ensure your ebook file size is as small as possible for your book’s style and content.

At Spark Creative, we don’t simply want to make your book pretty, we want to make it profitable. With decades of HTML experience, we’ll keep your delivery costs as low as possible. In addition, we offer a custom-built template to help you format your book from the beginning, drastically cutting your processing time. Finally, with the Spark team in your back office, you’ll know that any last-minute changes or formatting adjustments will be covered—leaving you with a file that’s easy to upload and ready for your readers on time and on budget.

Book Blurbs

Love writing, but hate writing book descriptions to effectively position your book? Does the idea of seeding keywords and metadata-friendly phrases make your head spin? Look no further! With more than 25 years of marketing and copywriting experience, and having worked with debut authors all the way to NYT Bestsellers, Jenn Stark is ready to help you make your book description sing. You’ll provide the basics of your story and a few of your top peer authors, and she’ll do the rest! With the resulting 200-word blurb and one-line summary, you’ll be covered for all major retailers and your personal promo. Get the most out of your book blurb… With Book Descriptions that Sell!

Book Positioning and Metadata

Book positioning and metadata have become buzzwords in the Indie Publishing world. But they both boil down to the same thing: the words you use to define and describe your book.

The basics of your metadata include: Title, Author Name, Book structural data (word count, page count), Publisher, ISBN/ASIN, Price

Your book description goes well beyond the basics, however. The following elements, if well-crafted and well-targeted, can help get your book in front of the kind of readers most likely to buy your work:

  • Your book or series tag line
  • Back-cover copy or “book description” copy
  • Author blurbs
  • Book-page keywords, categories and key review content (can vary by retailer)

Spark Creative is here to provide authors with a smart action plan to help make your metadata work for you. Whether you choose one book or an entire series, our detailed strategy recommendations will help you categorize your titles effectively – and manage them as you climb the Amazon page ranks.

All metadata packages include a comprehensive questionnaire + a 15-minute phone consultation to answer any questions.

Developmental Editing

Are you in need of fresh eyes on your story? Need to know if your characters are all they can be? That your story flows? That you’ve nailed the all important GMC? Whether traditionally publishing or publishing on your own, making sure all your story elements are in alignment is paramount to your success.

A CONTENT EDITOR looks for details, loose threads, and consistency within your story (what works, what doesn’t and if something doesn’t, why it doesn’t).  Anna Stewart is all about the Motivation, POV, Character, Plot, Setting, Description…you get the idea. Everything that comes before a copy editor.

She has two main rules when it comes to editing:

  1. This is YOUR story, not hers.
  2. If you don’t want HONEST  feedback, she’s not the editor for you. 🙂

Preferred Genres

  • Contemporary Romance
  • Historical Romance**
  • Paranormal Romance
  • Romantic Suspense
  • Mystery/Suspense
  • Thrillers
  • Urban Fantasy

Want to know more? Contact Anna directly.

eNewsletters

In recent years there has been a shift in the way information is circulated on social media. Authors and businesses often relied on their messages going far and wide on Facebook and Twitter, yet now are finding out that due to changes in the way that Facebook and Twitter are delivering content, their message isn’t making its way into the right hands.  An eNewsletter is an ideal solution — and one you can control!

  • You control who receives it. You can track exactly where it is being read and by whom.
  • You control what content goes into it and how it will display.
  • You control when it will be distributed.
  • Most importantly: You get results. When you consider other forms of communication, it is hard to get ratings on how much of an impact you are making. With the digital distribution of newsletters you can get the results of how much is being accessed. This gives you a way to measure your success!

Now your readers can enjoy beautifully-formatted newsletters delivered via one of the most trusted in web-based communication today. Want to see some samples? Click on our eNewsletter Portfolio.

At Spark Creative, we’ll work with you to make sure your newsletter is exactly the way you want it to be, and you can have whatever level of control over your account you like.

We work to make sure that if you host your list with us as well, you’ll be paying less than you would if you hosted directly with Mailchimp.

Marketing & Book Launch Plans

As an author, you might think the most important content you write is your next book. And while that is key, a well-crafted book launch plan can help ensure your book reaches the most readers possible – whether you’re working with your first book or your fifth series!

We will personally take you through the book launch planning process, helping you complete a re-usable template to guide you every step of the way.

As part of your Spark Creative service, you’ll receive an in-depth review of your current marketing activities, a template to complete for both an annual and campaign-based marketing plan, and guidance and recommendations on the best channels for your unique project.

The Spark Creative team has a combined 45+ years’ experience in marketing and communications, including work with authors in the areas of branding, marketing, social media and promotions.

Cross Promotions

Promoting your book doesn’t have to be challenging when you have an extraordinary group of like-minded authors who can help you spread the word!

Cross promotions can be done in a variety of ways: Via your website, YouTube, Instagram, Facebook, Twitter, Newsletter, or In-Person promotions, utilizing contests, or just word-of-mouth. They’re a good way to launch your next book, or get more newsletter/Social Media Subscribers.

Want to loop in that super-famous author whose work your book occasionally gets compared to? We’ll be happy to contact them. (We can’t, of course, promise that they’ll accept!) Or, choose from our amazing selection of author clients. Most are happy to join in on cross promotions!

One of the benefits of working with Spark Creative is your access to our robust pool of authors. Spark Creative launches periodic cross promotion opportunities throughout the year, which are available to all our clients. These promotions include social media events, contests, conference events, and more!

Social Media Strategy

Whether you’ve just started out down the publishing path or you’re a multi-published megastar, having a clear, focused understanding of your social media presence is vital to your success. Now you can.

Preparing to launch a new book or series? About to unleash a major promotion? Get the reporting and analysis you need to make actionable decisions.

Social Media is more than just staggering out onto Twitter every few weeks and posting on a Fan page you’re convinced no one will see. It’s about figuring who you are and how you want to connect with your readers. Then, once you do that, it’s about crafting a plan to help you keep on top of your engagement strategy, leveraging timely analysis so that your social media efforts actually work FOR you, not against you.

Using some of the best tools available in the industry, the Spark Creative team will work one on one with you to identify your unique social media strategy, analyze where your presence is currently, and identify key targets and milestones for your next launch or media campaign.

Your Social Media Strategy can include:

  • Full author questionnaire, analysis and review
  • Detailed Social Media Action Plan, with measures and milestones
  • Blogging schedules to help you execute your plan (re-usable template)

Videos

(Details coming soon)

Facebook Ad Development

Facebook advertising used to be a simple idea. You created an author fan page, drew fans, and then kept them in the loop about all of your upcoming events, promotions, book launches and sales. Then Facebook changed the rules. And changed them again.

Now Facebook is an entirely different animal. It’s still a place where you can reach an unprecedented number of readers. You just have to reach them in a new and different way: through paid advertising.

Spark Creative offers Facebook Ad Development assistance to authors looking to tap into this exciting advertising venue. Our in-house expert will review your ad copy and concept, offer suggestions based on experience and high-end training, and help you make sure your Facebook ad budget generates the results you want.

Depending on your needs, Spark Creative offers the following levels of ad development:

  • Copy/Design only
  • Copy/Design + Facebook targeting strategy
  • Full management of your campaign – Copy/Design, strategy, and daily campaign management

Managing Facebook advertising campaigns takes time, focus and expertise, and Spark Creative’s team has experience with what works (and what doesn’t). Don’t spend fruitless days wondering if your Lookalike campaign is worth continuing—or if you should be trying an ad specifically for iOS users. Save time and headache by working with a team who’s dedicated to your success!

Amazon Ad Development

(Coming Soon)

Rebranding

One of the most intriguing – and challenging – aspects of indie-publishing is how much of it you can do on the fly. From your covers and book description to your website and graphics, it’s easy to get into the cycle of “get it done and get it out” without taking a deep, considered look at how your overall brand is being presented to your current and potential readers.

Take a few minutes to review your brand now, comparing your product, package, positioning and promotions with two or three authors you consider to be your peers. If you’re ready to give your work a brand makeover, we have the program for you!

Our Full Rebrand Package includes all of these services:

  • Website
  • Social Media Graphics
  • Print & eBook Covers
  • Series Metadata Plan
  • Book Formatting
  • Social Media Snapshot
  • Cover Blurbs
  • Amazon positioning recommendations
  • Express Marketing Plan
  • Press Release + distribution strategy

From marketing and promotional expertise to more than a combined thirty years’ experience designing websites, Spark Creative has the deep knowledge you need to rebrand your entire author platform.

Concierge Service

If you’re looking for a trained project manager to keep your next book launch on time, on budget, and at the highest level of quality, we can help.

Whether you need assistance choosing providers, managing traffic, balancing schedules or reviewing project deliverables, your concierge arrangement will be customized to your specifications. Concierges can also help facilitate blurbs and cross promotions with other authors.

A Concierge’s main goal is to ensure that your book production or book promotion experience is exceptional. Your Concierge will manage the process, ensuring that everything moves forward on schedule and that your final product meets your satisfaction.

With trained Virtual Assistants and Project Managers, the Spark Creative team is ready to help you manage all the details of your next launch.

Author Strategy

Whether you’re publishing independently, with a traditional publisher, or both, you are the CEO of your publishing career. And just like any CEO, it’s wise to have a well-considered strategy to help you make sound decisions. An Author Strategy Plan can help you:

  • Define goals based on the type of success that’s most important to you
  • Create a step-by-step plan to work towards your goals, with tools to benchmark and correct as you progress
  • Develop a production and promotion plan that plays to your strengths and interests
  • Organize (and in some cases outsource) your process to focus more of your time on writing

We also offer consulting and coaching on an hourly basis or in packages specific to the areas in which you need the most help.

We can act as a sounding board to make your decisions or to help you create a plan for almost any aspect of your career, including: evaluating contracts and subsidiary rights offers, creating promotional campaigns, hiring and managing contractors, streamlining your production process, planning reader events, developing a marketable story or series concept, rebranding, and more.

We’ve been helping to guide author’s careers for a decade and a half and we have a full staff dedicated to helping you fully reach your potential.

Virtual Assistance

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Print Collateral and Graphic Design

Although online channels have increased the reach and available volume of communication opportunities, the need for print has not gone away. In fact, your print materials may be even more important now.

Professional printed collateral such as brochures, postcards, newsletters, posters, and identity packages (letterhead, business cards and envelopes) provide long-term impact to your  prospective clients. Your identity package is a representation of your business and a good brand establishes visibility, credibility, and trust. A professional brand makes you memorable and will take your business a long way.

At Spark Creative Partners, we recommend well-crafted printed materials to work with your website design and other online efforts to help you stand above your competition. These pieces deliver a multifaceted message to your targeted audience. Printed collateral often lend to referencing back to your website or online profiles for more information.

Common design projects

  • annual reports
  • brochures
  • bookmarks
  • rack cards
  • case studies
  • direct mail, postcards
  • holiday or event cards
  • information graphics
  • logo creation
  • newsletters/publications
  • posters
  • signage
  • stationery/letterhead/envelopes

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