Why Facebook?

Posted May 19 2015, 5:18 pm in , , , ,

Facebook-Fan-pageSo, you’re trying to justify to yourself ONE social media platform that you really and truly will try to make work for you. Which should you choose?

If you’re an author of adult fiction, Facebook had better be at the top of your list. Here are a few reasons why:

  • There are more than a 1.44 billion monthly active users on Facebook. (Note for those keeping score: there are only 6 or 7 billion people in the WORLD).
  • 72% of online adults visit Facebook at least once a month… and 65% of those visitors access Facebook DAILY.
  • In the US and Canada alone, 166 million users access Facebook every day.

(Stats all from this Amazing Facebook stats article)

That’s a whole lot of eyeballs.

So, why should you use Facebook? 

Discovery

If you’re not on Facebook, you’re missing a very basic opportunity to introduce yourself to your potential readers. By having a simple author page and doing some creative promotion work, you can bring attention to yourself and your books.

Community creation

Facebook isn’t just about promotion (or even mostly about promotion). It’s about connecting with readers in a personal and/or engaging way.

Promotion

While you need to be careful of how you present your promotional content, Facebook truly shines as a promotional tool to attract brand new readers. If you have content you want to show the public, especially if it’s video or pictures, Facebook is an excellent platform for spreading the word.

How Business or Author Pages Work

If you are familiar with profile pages, business pages look and feel quite similarly. Your “category” (which you choose) allows you to be easily searchable, and your page will be ranked in Facebook according to its popularity for the category listed.

Similar to your website, you can easily integrate applications on your Facebook author page, and customize your buttons and tabs, add special features–basically, be as creative as you want to be! Another nice feature is that author pages allow for multiple administrators, so you can allow someone else to update content on your page easily.

Facebook 101 promotional tips

While there are literally hundreds of ways to leverage your Facebook page – here are three guidelines to keep in mind.

Be Engaging

Content is key on Facebook. Don’t just promote your upcoming books (or those of your friends!). Really try to let your personality shine through. If people share and comment on your content, keep the conversation going long enough to show them you value their interaction.

Drive Traffic to your Newsletter

While Facebook is a wonderful social media tool, those viewers aren’t your people, yet. By offering content that only newsletter subscribers can access, you encourage viewers to connect with you on a deeper level.

Spread the word

Facebook is fantastic for building your readership, but cannot work alone. Make sure your established network is aware the page exists. Ask them to like
it and follow it. You can easily get the word out through linking your page to your emails, newsletters, and websites. Any content that your readers receive should
list the page link.  

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